Social Media Marketing

LinkedIn Marketing for B2B Businesses

Expert advice on how to make the most of social media

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Be known in the right circles

LinkedIn gives B2B companies access to relevant audiences, decision-makers, and experts across a wide range of industries. Used correctly, your content will find its way directly to potential customers or future employees.

Do you want to increase brand awareness, position your company in the marketplace, find new qualified employees, or generate hot leads? We'll create a customized strategy to help you achieve your goals on LinkedIn.

Your benefits with TOWA

  • LinkedIn Expert: inside the latest state of the art

  • Holistic consulting

  • Customized solutions

  • How-to's for your employees

  • Continuous optimization

We Navigate you Through all LinkedIn Products

  • Company, Focus & Product Pages, and Personal Profiles

  • Campaign Manager

  • LinkedIn Jobs & LinkedIn Recruiter

  • Career & Alumni Pages

  • Talent Insights

Our LinkedIn Skills at a Glance

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Analysis

An assessment of existing profiles, pages, and posts, as well as an analysis of competitor sites in the same industry, helps us identify problems and spot new opportunities. It is the cornerstone of our future strategy.

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Strategy

Based on your data, competitive analysis, and our years of experience, we work with you to develop a strategy that supports your business goals and ensures sustainable success on LinkedIn.

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Target Audience

Compared to other social media platforms, LinkedIn has the advantage of being able to target a large amount of relevant B2B information about its users, such as their industry, work experience or job title. This ensures that your messages reach the right people.

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Infrastructur

Your company has had little or no contact with LinkedIn? No problem! Our Expert:in will help you build your social media infrastructure from the ground up. From channel creation to tracking and reporting.

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Campaigns

We find the right message for your target group, package it attractively and make sure it is heard.

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Budgets

We help you estimate the effort required to achieve your goals. If you wish, we will manage your advertising budget and take care of splitting it among your ongoing campaigns to achieve the best results at the best price.

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Optimization

We monitor ongoing campaigns, optimize them based on your marketing goals, and test different ad variations against each other. We never stop coming up with new ideas and growth hacks.

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LinkedIn Audits

Already running LinkedIn ads but not happy with the results? An in-depth LinkedIn Audit will uncover opportunities to optimize your campaigns and provide new ideas and inspiration.

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Reportings

In regular reports, we evaluate the existing structures and adjust the strategy if necessary. Valuable insights will help you develop your business on LinkedIn and position your brand.

Our LinkedIn Advertising Process

LinkedIn works differently than other social media channels - the focus is on connecting users and distributing quality content. As a LinkedIn agency, we'll work with you to define your marketing goals and determine if LinkedIn can deliver the results you're looking for.

  1. Once we understand your business, product and marketing goals, we look at the audience you want to reach. LinkedIn has a variety of targeting approaches. We know which approach delivers the best results. 

  2. Once we determine the audience profile and the right approach, we help you design a campaign that is consistent with your brand and tailored to your audience's needs. 

  3. We constantly monitor and optimize ongoing campaigns to ensure the best results at the lowest possible cost. Regular reporting not only helps with control, but also provides valuable insights for your business.

LinkedIn Ads Coaching 

Want to improve your LinkedIn Ads skills or add the LinkedIn channel to your performance marketing efforts with guidance? Leverage our experience from over 100 LinkedIn campaigns.

👀 Passing on our knowledge.